American Nurses Enterprise 2026 – 2030 Strategic Plan

Our strategy is anchored in three interconnected priorities:

We advocate for nurses to shape policy, advance practice, and influence the future of health care. We elevate the profession by strengthening standards, expanding development, and increasing recognition of nursing excellence. We engage members, partners, and communities to foster meaningful collaboration and shared purpose.

Together, these commitments position nursing to lead with impact and shape a stronger, more equitable health system.

Goal 1: Amplify the voice and visibility of nurses

Advance advocacy and communications infrastructures that elevate public presence and drive meaningful engagement.

Strengthen and expand the professional, clinical, and organizational impact of nurses across all levels.

Goal 2: Champion innovation, professional development, and the well-being of nurse

Design and implement integrated workforce and professional development strategies.

Strengthen the nursing pipeline and deliver high-quality education and resources to support nurses at every career stage.

Identify and advance innovative strategies that strengthen the work environment and promote workforce well-being.

Expand and enhance credentialing and certification programs to strengthen professional standards, advance clinical excellence, and increase workforce recognition.

Goal 3: Strengthen inclusive engagement and strategic partnerships

Advance equity, opportunity, and human flourishing.

Strengthen and expand strategic alliances, partnerships, and philanthropic support.

Optimize enterprise brand awareness and engagement across key audiences.

Goal 4: Ensure operational excellence, future sustainability, and financial vitality

Optimize strategies that increase revenue.

Strengthen organizational performance with technology, process improvements, and financial discipline.

Enhance employee engagement to sustain a high-performing team and work environment.