American Nurses Association’s The Power of Nurses^® Storytelling Campaign Named a 2026 Healthcare Marketing Impact Awards Winner

SILVER SPRING, MD – The American Nurses Association (ANA) announced that its The Power of Nurses® Storytelling Campaign has been named a 2026 Healthcare Marketing Impact Awards winner by Ad Age and Modern Healthcare.

The campaign was recognized in the Branded Entertainment/Content Campaign of the Year: Advocacy category, which honors creative storytelling that engages audiences meaningfully beyond traditional advertising.

The Power of Nurses® Storytelling Campaign was created to address a persistent gap between the public’s deep trust in nurses and its understanding of nurses’ full contribution to healthcare. Nurses remain underrepresented in media and public discourse, where their work is too often viewed through the lens of compassion alone or framed around shortages, burnout and crisis, rather than the expertise, leadership and measurable outcomes they deliver every day.

“We created this campaign to show the world what nurses demonstrate every day: their transformational impact extends far beyond the bedside,” said Angela Beddoe, Chief Executive Officer of the American Nurses Enterprise. “By asking people across America how a nurse has impacted their lives and sharing the powerful stories behind those experiences, we are bringing The Power of Nurses® to life. This campaign provides a platform to recognize nurses as leaders, skilled clinicians, innovators and advocates whose expertise improves lives, strengthens communities, and transforms healthcare.”

“The strategy behind this campaign is rooted in a simple idea: the most powerful way to change how people understand nursing is to show them what nurses actually make possible,” said Michael Feigenbaum, Chief Communications & Strategic Engagement Officer of the American Nurses Enterprise. “By putting real stories and real outcomes at the center of the campaign, we can challenge outdated perceptions, broaden the narrative around nursing and continually demonstrate the extraordinary breadth of nurses’ impact.”

Every story follows one simple editorial principle: it must demonstrate an outcome. The stories show the impact nurses make at every level, from changing one person’s life to strengthening a community to transforming healthcare systems and institutions.

Stories are sourced through an always-on listening model. Patients and the public can submit their experiences through ThePowerOfNurses.org, while the campaign team also identifies compelling stories through news, social media and ANA’s networks. Selected stories are developed into narrative content and shared through an integrated mix of digital, social, video, television, radio, print and out-of-home platforms.

Together, these stories challenge longstanding stereotypes about nursing and replace abstract praise with tangible examples of how nurses save lives, improve health, innovate and transform systems. The campaign is designed to expand public understanding of the profession, strengthen pride in nursing and build greater recognition of the value of investing in nurses and the future of the profession.

To explore the campaign and share how a nurse has impacted your life, visit ThePowerOfNurses.org.

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About the American Nurses Enterprise


The American Nurses Enterprise champions nurses by harnessing The Power of Nurses® to drive transformation and innovation across the healthcare landscape. As the unifying force behind three foundational pillars—the American Nurses Association, the American Nurses Credentialing Center, and the American Nurses Foundation—the enterprise sets the professional standards that empower nurse-led innovation, advocacy, and research. By uniting these core organizations, the enterprise advances the nursing profession and shapes a healthier future for communities nationwide and around the globe.

MEDIA CONTACT: newsroom@ana.org