From startup to scaleup: Lavender Psychiatry - October 2021

After 45 days of intense planning and hustle, Lavender was launched by Brighid and I (Pritma) on May 4, 2020. It was an exciting yet anticlimactic (think ‘crickets’) moment, not atypical for startups. The work was only just beginning as we closed the month off with 3 completed appointments - a somber start to our startup journey.

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